Past work included creating a startup inside Warner Music Group, levelmusic.com. Built INgrooves ex-NA business from the ground up. Management roles in companies that; negotiated the first collective DSP agreements for members of trade body AIM, built one of the first digital supply chain technologies (Rightsrouter), launched a music service for Nokia (via Frukt), co-founded one of the UK's first digital distribution companies (alexlee). Many years also spent in record companies including, Sony Music, The Lost Generation, In Music & Media Records.