Brief: Facebook needed to build licensing relationships with record labels in various SE Asian countries for their music initiatives.

Role: Lead consultant to the internal team. Advised directly on Indonesia, and engaged trusted third parties for Thailand, Malaysia, Vietnam and Philippines.

Key Services: Report on key characteristics of the music marketplace including key labels, marketshare and distribution arrangements, local DSPs and most influential individuals. Cultural and business customs advice. Introductions to key individuals, and assistance both with scheduling meetings and during initial conversations whilst in territory.

Brief: Assist the preparation and execution of new services being launched through enhancing supplier licensing relationships.

Role: Working with management, marketing, legal and product teams to approach suppliers with new terms for two types of subscription services for both download and streaming.

Key Services: Advise legal on appropriate terms to offer suppliers (record & distribution companies), educate and lead the label management team in acquiring the additional rights, making public appearances to support the messaging to suppliers, aiding adjustment to the product based on supplier licensing conditions and operational requirements.

Brief: Moodagent needed to build licensing relationships with record labels in various SE Asian countries for their streaming service.

Role: Lead consultant to the internal team. Advised directly on Indonesia, and engaged trusted third parties for Singapore, Malaysia, and Philippines.

Key Services: Report on key characteristics of the music marketplace including key labels, marketshare and distribution arrangements, local DSPs and most influential individuals. Cultural and business customs advice. Advised and designed licensing commercial terms, negotiated and concluded deals with key labels.